I created two promotional leaflets for SHSG, using photographs taken by myself and Laila. My aim was to highlight the school’s USPs: academic excellence, a supportive ethos and a strong community.
Both leaflets are designed for printed use, using layouts that communicate information quickly to audiences scrolling online. The first uses the bold, capitalised statement “SAFE, HAPPY, SUCCESSFUL” to establish the school’s values immediately. The large typography creates a clear visual hierarchy, drawing attention to the message before audiences engage with the smaller text. The second leaflet adopts a more information-led approach, promoting the Au Petit Creux fundraising campaign, school developments and A-level results. This distinction allows the leaflets to appeal to different audience priorities, balancing emotional appeal with factual evidence of the school’s success.
I consistently used SHSG’s green and gold colour scheme to establish brand identity and make both leaflets visually cohesive. Green connotes nature, tranquillity and growth, reinforcing the idea that students can develop in a supportive environment, while gold connotes achievement, prestige and success. The contrast between the colours also helps important headings stand out. Furthermore, the traditional school crest reinforces institutional identity, heritage and authority, potentially reassuring parents that SHSG is an established and trustworthy school. The combination of traditional branding and contemporary social media formatting allows the school to appear both academically established and relevant to younger audiences.
My photographic choices were equally important. Rather than focusing solely on school buildings and facilities, I prioritised images of students collaborating and engaging with school life. This creates an emotive appeal, allowing prospective pupils to imagine themselves as part of the community. The photographs also make the leaflets feel more authentic by showcasing real students rather than relying on generic stock imagery. I wanted to communicate that SHSG’s success comes not only from its academic reputation but also from its students and supportive environment.
Through Stuart Hall’s representation theory, students from different ethnic backgrounds are represented positively as hardworking, intelligent and capable, constructing an inclusive image of the school. However, these carefully selected images may idealise school life by predominantly showing positive experiences and academic engagement. Hall’s reception theory suggests that the preferred reading is that SHSG combines academic excellence with student wellbeing. Nevertheless, some audiences might interpret the traditional crest, prestigious branding and emphasis on results as elitist or overly competitive.
Overall, my design choices combine visual hierarchy, colour symbolism, original photography and consistent branding to position SHSG as an academically successful yet supportive school. The first leaflet foregrounds its ethos, while the second provides more detailed evidence of its achievements and opportunities, ensuring that the two products communicate complementary aspects of the school’s identity.
I created two promotional leaflets for SHSG, using photographs taken by myself and Laila. My aim was to highlight the school’s USPs: academic excellence, a supportive ethos and a strong community.
ReplyDeleteBoth leaflets are designed for printed use, using layouts that communicate information quickly to audiences scrolling online. The first uses the bold, capitalised statement “SAFE, HAPPY, SUCCESSFUL” to establish the school’s values immediately. The large typography creates a clear visual hierarchy, drawing attention to the message before audiences engage with the smaller text. The second leaflet adopts a more information-led approach, promoting the Au Petit Creux fundraising campaign, school developments and A-level results. This distinction allows the leaflets to appeal to different audience priorities, balancing emotional appeal with factual evidence of the school’s success.
I consistently used SHSG’s green and gold colour scheme to establish brand identity and make both leaflets visually cohesive. Green connotes nature, tranquillity and growth, reinforcing the idea that students can develop in a supportive environment, while gold connotes achievement, prestige and success. The contrast between the colours also helps important headings stand out. Furthermore, the traditional school crest reinforces institutional identity, heritage and authority, potentially reassuring parents that SHSG is an established and trustworthy school. The combination of traditional branding and contemporary social media formatting allows the school to appear both academically established and relevant to younger audiences.
My photographic choices were equally important. Rather than focusing solely on school buildings and facilities, I prioritised images of students collaborating and engaging with school life. This creates an emotive appeal, allowing prospective pupils to imagine themselves as part of the community. The photographs also make the leaflets feel more authentic by showcasing real students rather than relying on generic stock imagery. I wanted to communicate that SHSG’s success comes not only from its academic reputation but also from its students and supportive environment.
Through Stuart Hall’s representation theory, students from different ethnic backgrounds are represented positively as hardworking, intelligent and capable, constructing an inclusive image of the school. However, these carefully selected images may idealise school life by predominantly showing positive experiences and academic engagement. Hall’s reception theory suggests that the preferred reading is that SHSG combines academic excellence with student wellbeing. Nevertheless, some audiences might interpret the traditional crest, prestigious branding and emphasis on results as elitist or overly competitive.
Overall, my design choices combine visual hierarchy, colour symbolism, original photography and consistent branding to position SHSG as an academically successful yet supportive school. The first leaflet foregrounds its ethos, while the second provides more detailed evidence of its achievements and opportunities, ensuring that the two products communicate complementary aspects of the school’s identity.